Reliability, Stability and Trust

PCR:Portrait of Success


Prudential California Realty: A Portrait of Success

 

The name “Prudential” and the widely recognizable Rock logo have long stood for strength, integrity, and trust. At Prudential California Realty (PCR), we have built upon that strength and integrity creating the stability, reliability and the trust you need to not only meet, but to exceed your personal and professional goals.

 

 

We take your success very seriously and we believe strongly that we have all the right elements necessary to help you serve your clientele, and more importantly, we know that we have the expertise to make your efforts effective and worthwhile.  

 

 

As a member of our family of Associates, our agents benefit from the support of a large company and the nurturing of a family environment.  As such, we have been highly successful in promoting personal fulfillment and the career development of Top Producers within our area and even nationwide who are homegrown agents with the highest success rates.

 

 

Personal and Career Development: Education & Training

 

At Prudential California Realty, we are in partnership with our agents, knowing that when our agents succeed, we succeed. We have devoted our resources in providing our agents with an outstanding educational and business development opportunity.  Our educational division offers an extensive training program with on-going presentations, workshops and informative sessions.

 

 

Foundational:

“Operation Start-Up” – Introduction to the Basics

 

 

Through our new licensee training, we have trained many agents new to the industry that have grown with us and have become some of the most successful and productive agents in town. 

 

 

Our “Operation Start-Up” training has been created with the fundamentals in mind making sure that each new agent has the proper foundation on which they can build their career.  This required course is based on local guidelines and legal requirements, as it may differ from other states throughout the country.  Throughout this process, new licensees are introduced to various subjects, which include the following:

 

§        Qualifying a Buyer:

 

§        Ethics:

 

§        Purchase Contracts:

 

§        Listing Agreements:  

 

§        Multiple Listings Services:

 

§        Negotiations:

Etc.

Prepatory:

Continued Education – Preparation & Implementation of Skills

 

 

After the basic introduction of real estate practice, our agents are encouraged to take part in our continuous training and educational sessions, which are geared towards achieving higher productivity by enhancing the required skills and knowledge base. These training sessions include various relevant topics.  The following are some examples:

 

 

§        Preparing and Presenting the CMA – Learn How to Prepare a Competitive Market Analysis, choose the best comparable properties, determine an accurate price, and present the CMA in the most effective way possible.

 

§        Marketing Like Pros – Uncover the Marketing Strategies of Successful Companies and Integrate Them with Your Own Marketing Concepts and Ideas

 

§        Risk Management – Learn to Stay Out Of Legal Trouble – The Do’s & Don’t Throughout a Transaction. Outline the Advantages, Needs, and Requirements of the Errors and Omissions Insurance Policy

 

§        Prospecting for Clients: Learn How to Start Your Real Estate Business. Explore, Establish, and Systemize Various Farming Groups and Methods

 

§        Positioning and Branding – Learn to Develop Your Image, Brand Promise and Learn How to Plan Your Place In the Market

 

§        Natural Hazards Disclosure (NHD) – Learn How to Read and Analyze the NHD Report

 

§        Government Loans – Learn the Types and Who Qualifies for the Various Government Sponsored Loan Programs

 

§        Short Sales and Foreclosures – Learn the Short Sales Process and Guidelines and How to Deal with a Foreclosure.

 

 

 

Mastery:

 

 

Our Mastery Program includes a combination of group workshops and/or one-on-one skill development sessions.  These enhanced coaching sessions are customized to address pertinent topics that may arise due to present market conditions, industry changes or overall needs of our agents whether it is in the areas of business or personal development.

 

 

Technology:

 

Technological advances and the Internet have transformed the tools through which we serve our clientele. At PCR, we have taken additional steps to ensure that members of our family of Associates are aware of the technological advances and have the knowledge and skills necessary to provide the best service possible to their clientele.  The following are some of our technology courses:

 

 

§        Microsoft Word

 

§        Mail Merging

 

§        Excel

 

§        Microsoft Outlook

 

§        Internet Searches

 

§        Emailing and Signatures

 

§        Power Point Presentations

 

§        Mobile Office

 

§        Database Management

 

§        Multiple Listing Service Systems

 

§        WinForms® Online

 

 

 

 

Additional Trainings Offsite:

 

 

Due to our company’s position and involvement in the industry, our Associates benefit from various offsite training and educational opportunities, often complimentary, through sponsorship, or reduced rates.  We encourage our agents to become familiarized with the different schools of thought when it comes to practicing real estate.  Collectively, we’ve attended workshops and in-depth trainings by the following well-known real estate and life coaches:

 

 

§        Mike Ferry’s Action Workshop

 

§        Floyd Wickman S.M.A.R.T Session

 

§        Roger Butcher Workshop

 

§        The Anthony Robbins Group

 

 

 

 

Additional Trainings Onsite:

 

§        Innovative LIVE Team Meetings – Weekly updates on the market, inventory, and key items of review/training.

 

 

Business Development:

 

Business Planning and Goal Setting

 

 

Achieving our career and life goals requires focus, a plan of action and plenty of hard work.  To help our agents meet their goals, we have introduced a new sales management position with an emphasis on business planning and goal setting.  Our accountability system allows our agents to assess and measure their individual efforts.

 

 

Sales Management – New business planning and coaching program created for the progressive agent ready to take their business to the next level. 

§        Business Planning – Goal Setting

§        Accountability, assessment, and one-on-one coaching

§        Group Prospecting

§        Library of Educational Videos and DVDs

 

 

An Overview of the Business Plan:

 

1.      Essentially, a business plan deals with three elements:

Where you are at present

Where you want to be, and

How to get from where you are to where you want to be.

 

2.      The description of where you are at present is called the situation analysis.  It deals with facts about the market, the economy, your company, your competition, your customers and your personal strengths and weaknesses.

 

3.      Where you want to be is described in a section called the mission statement and in a list of your goals and objectives.

 

 

4.      The strategies, tactics and action steps of your plan tell what you have to do to get from where you are to where you want to be.

 

5.      The entire process includes parts of the plan that are the situation analysis, mission statement, objectives, strategies and tactics.

 

 

Situation Analysis – Where you are now

 

A.     External analysis covers the market, your primary service area and where you stand in relation to the overall market.  It considers competition, market conditions, market share, available volume, customer demographics and emerging trends.  It seeks to identify threats and opportunities. Consider the following:

 

1.      What changes do I see occurring in the availability of buyers? Sellers?

2.      What changes does that imply in the methods I have been using to generate business?

3.      What are my competitors doing that’s working well?

4.      What types and prices of property seem to be selling best in my area?

5.      Would I be wise to specialize more in a particular geographic area, property type or type of buyer?

6.      Could my conversion ratios be improved?  How?

7.      Have most of my listings sold?  If not, can I improve my ability to list at market value?

8.      Have I used the Prudential name to good advantage?

 

B.     An internal analysis looks at your own talents, resources, past performance and areas for improvement.  It analyzes what’s working well for you (high pay-off activities) and what isn’t that can be eliminated.  Consider the following points:

 

1.      Where do you think the majority of your business will come from in the next year?

 

2.      How can the company support you as a resource in obtaining that business?  (Ex. Training, marketing tools, etc.)

 

3.      What do you feel are the strong points of your present business situation?

 

4.      What do you feel are the weak points of your present business situation and what are you planning to do to improve them?

 

5.      What are the greatest challenges/threats that you face over the next three years? (Business and personal)

 

6.      What do you see as you greatest opportunities over the next three years? (Business and personal)

 

7.      What are your anticipated earnings next year?

 

8.      What training or education do you feel would help you to attain your goals? (Time management, tech, etc.)

 

9.      Describe your present farm area.  What is your market share in this area?

 

10.   What methods do you intend to use to target this client base?

 

11.   What types of follow-up do you plan to use with your present and past customers and clients?

 

 

 

At PCR, we are committed to helping our agents achieve higher productivity and we believe that our business planning and coaching program will help our family of Associates reach their true earning potential while keeping their priorities in focus.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Listings and Sales: The Process

 

 

Escrow Coordination:

 

Our Transaction Coordination Department is ready to process and supervise all files regarding listings and sales.  In addition, they will report and update any/all changes of a new or pending file to the respective Realtor® associations.  Our thorough transaction process is based on the Department of Real Estate requirements and is designed to help our agents meet the legal guidelines ensuring the successful closing of each transaction.

 

 

Referral and Relocation Network:

 

At PCR, we have the ability to serve the relocation needs of our clientele by tapping into a network of Prudential agents nationwide.  We operate under our referral program that secures proper compensation for such transactions.

 

Commercial Opportunities:

 

At our office, we welcome commercial transactions because we feel that in today’s marketplace, investment opportunities are common amongst most groups of people who are looking to secure their future, or are interested in growing their real estate portfolios.  We are prepared to assist any agent who has a chance to experience a commercial transaction. 

 

In addition, we have the privilege of holding a monthly commercial networking session where we host brokers and real estate professionals from across the region seeking to promote their investment properties and who’d like to announce their “Haves and Wants” in regards to a commercial transaction.

 

 

Marketing and Creative Services: Mission Control

 

What is marketing?

 

Many people see marketing as sending out a brochure or advertising in the local newspaper as a means of reaching prospects.  However, marketing is so much more.  Simply put, marketing is everything you do to acquire a client, build and maintain a relationship with them. 

 

 

Marketing is only effective if it is done consistently with a systematic approach and with a specific strategy.  Advertising or mailing alone will rarely get you the response you are looking for.  Marketing serves an ongoing process that should ultimately help you generate leads, nurture existing prospects, and build relationships that will lead to new business.  Advertising alone will not be enough to help you get from where you are to where you want to go. To help you achieve your marketing goals, our marketing and creative services department, also known as “Mission Control” has developed a step by step process to take you from your basic business set-up to helping you create and implement your own marketing strategy, all at no cost to our Associates.

 

 

Our Mission Control Department offers a wide range of support in the following areas:

     

1)     Agent Related Services:

a.      Administrative Services and Business Set-Up

Ordering business cards, extension and voicemail set-up, mailbox etc.

 

b.     Marketing Consultation & Implementation

Introduction to marketing and defining terms and approaches

 

c.      Preparing Advertising and Marketing Materials (letters, postcards, flyers…)

 

d.     Compiling a Comparative Market Analysis Report & Listing Presentations

 

e.      Mail Fulfillment Support

f.       Coordinating Special Marketing Events

First-Time Buyers Seminar or other informative topics

 

2)     Property Related Services

a.      Marketing Campaign Guidance & Support

b.      Preparing Advertising and Marketing Materials (letters, postcards, property brochures…

c.      Company Paid Advertising in Several Print Publications

 

 

3)     Coordination of Lead Generating Activities

a.      Open House Coordination

b.      Floor-Time Opportunity

c.      Advertising Company Listings

 

4)     Online Presence

a.      Creating Agent Web Pages

b.      Providing guidance with Building Personal Websites

 

 

Company Culture:

 

At Prudential California Realty, we take pride in our nurturing company culture.  Our management and staff are prepared to assist the agents in helping them run their business in the most efficient manner.  We are dedicated to providing quality services that will promote the productivity of our family of Associates.  Our collective experience has resulted in and extensive wealth of knowledge that creates a very healthy and positive environment for our agents to thrive. 

 

 

In addition to the services and support, PCR agents benefit from our family atmosphere, which significantly impacts the high level of cooperation and bond that has resulted from wonderful working relationships.  At PCR, we work very hard, but we equally enjoy playing hard.  Together we’ve attended countless social functions, organized parties, and had our annual “Ladies Night Out” for the all our Ladies of the office.  In addition, we enjoy monthly “Birthday Thursdays”, and sporadic holiday and joyous celebrations throughout the year. 

 

A special aspect of our Company Culture involves the beautiful face of our company, which is a reflection of the communities we serve.  We are very fortunate to have people from various ethnic and cultural backgrounds because it gives us the opportunity to learn about each-others differences and similarities through informative literatures and related presentations.

 

 

 

Awards Recognition:

 

Every step we take at Prudential California Realty, we take it with confidence.  Each training, business development, marketing strategy, support and guidance is designed with the success of our agents in mind.  Our track record for productivity and achievement is quite impressive and we are very proud of the accomplishments of our family of Associates.  For that reason, at the end of every year, our Leadership Team presents awards recognition for the Top Performance of those agents who have reached superior volumes in the categories of sales, transactions, and listings.

 

 

 

Giving Back to the Community:

 

As a leading real estate firm in Glendale, PCR has consistently given back to the community through numerous financial contributions and/or volunteering efforts. We’ve made it our responsibility to contribute to the important fundraising events that benefit our society.

 

 

In addition to the show of support extended to a variety of educational, health, and disaster relief efforts, PCR is also a proud sponsor for the American Cancer Society’s annual Relay for Life event, host to the one of the largest Christmas Toy Drives in the City of Glendale benefiting the Children’s Hospital of Los Angeles since the year 2000, and has been recognized as being one of the largest financial donors for the Glendale Association of REALTORS®’ annual CANTREE event.

 

 

Blue Heart Award:

 

The Blue Heart Award is given to our Associates in recognition for their volunteering efforts and the dedication they have displayed to a championing cause.  We are very proud to have exemplary individuals in our team who have brought their active participation to both local and international charities and relief efforts.

 

 

 

 

Facility

 

Prudential California Realty offers over 18,000 SQFT of comfortable working environment designed to effectively serve the business functions of our family of Associates.  The first level displays an inviting reception area and four conference rooms for your business meetings.  The second level provides desks, private offices, workstations and a Tech Center.  The third level includes the community/training room and private penthouses. 

 

 

Recently remodeled, the building presents a welcoming atmosphere for a thriving real estate agent community.

 

Features Included:

 

 

  • Tech Center
  • Individual Workstations with new flat screen computers
  • Copiers
  • Separate Outgoing and Incoming Fax Machines
  • Company Mailing Collateral
  • Conference Rooms with Flat Screens
  • Internet Access – Wired for DSL
  • State of the Art Telephone System with Voicemail Notification
  • Spacious Open Floor Plan
  • Array of Office Types and Locations
  • Large In-House Community/Training Room
  • Secured 3-Story Building w/ 3 Parking Structures Exclusive for Our Agents Use
  • Individual Mail Boxes
  • 7-Day Reception Coverage
  • 24-Hr. Access to Camera Secured Facility

 

At Prudential California Realty, we are backed by a strong brand name, a nurturing company environment complete with the tools and expertise that combine to give our associates a fertile ground to cultivate a prosperous real estate career.